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National Flight of the Monarch Day - Join the celebration

Monarch Nation is proud to present Flight of the Monarch Day, a nationwide event to recognize the iconic monarch butterfly.

On August 22, 2020, communities and organizations across Canada will be coming together to celebrate one of North America’s most cherished insects!

Join the network of communities across Canada and become part of a movement to protect and raise awareness about the monarch butterfly.

#FeeltheFlutter!

illustration of two monarch butterflies

GET INVOLVED IN FLIGHT OF THE MONARCH DAY!

How to Participate

Sign up below to receive activities and publicity materials, starting in early summer.

If possible, consider planning your own neighbourhood event for August 22 to celebrate the monarch butterfly. Or simply have fun with your family completing the activities we’ll send when you sign up.

Remember to take lots of pictures! We’ll share instructions for posting and tagging us on social media.

TIP: Spread the word by asking your local municipality to sign our Flight of the Monarch Day proclamation.

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Sign Up to Take Part in Flight of the Monarch Day

Complete the form below to receive Flight of the Monarch Day resources.

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SPREAD THE WORD

Your local municipality will support your Flight of the Monarch Day event — here’s how to get them on board!

monarch butterfly icon Check online to see if your municipality has an online process to register a proclamation. If it does, submit the wording below.
monarch butterfly icon Once the proclamation is approved, share the Flight of the Monarch Day resources so that libraries and recreation centres can host monarch-related activities on August 22.
monarch butterfly icon Keep Monarch Nation in the loop: Register any events on our website, and we will add to our events listing!

If your local municipality does not issue proclamations, ask them what they can do instead. They may be able to send an official to your event, or even light a municipal building in orange for the day!

Proclamation: National Flight of the Monarch Day

WHEREAS: Monarch butterflies are one of the most iconic and cherished insects in North America. Their epic 5,000-kilometre migration from eastern Canada to the forests of central Mexico begins in late August each year. In 2013, the eastern population of monarch butterflies dropped by 95 per cent, the smallest recorded population since the mid-1990s. Since 2013, the population has rebounded, thanks in part to the collective efforts of thousands of individuals, groups and communities across Canada, but the monarch’s future remains in serious peril. Flight of the Monarch Day is an opportunity to celebrate the growing movement to protect monarch butterflies and the astonishing phenomenon of their migration as their epic journey southward begins.

THEREFORE, I do hereby proclaim August 22, 2020 as Flight of the Monarch Day.

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Plan Your Own Event

Here are some tips to consider when planning your
Flight of the Monarch Day event.

WHAT KIND OF EVENT ARE YOU PLANNING?

PLANNING AN IN-PERSON EVENT

PHASE ONE: DESIGN

monarch butterfly icon Confirm the date and time: The national Flight of the Monarch event is being held on August 22, 2020. This date is recommended for your event too. However, if this date conflicts with other local events or significant celebrations, you may want to shift to another date.
monarch butterfly icon Select the venue. Ensure that it has the capacity and resources to support your event. Inquire about potential cost.
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Depending on the venue, you may require additional resources. Consider planning for:

  • Food and/or beverage
  • Activity resources (see our tool kit!)
  • Tables
  • Signs
  • Insurance
monarch butterfly icon Create an event budget if required.
monarch butterfly icon Recruit help! You may want assistance in planning the event, securing additional resources, and providing support on the day of the event.
monarch butterfly icon Brand your event. Use the Flight of the Monarch day resources to help. You may want to use social media, make posters, or perhaps even build a website. Our resources will help you do that.
monarch butterfly icon Assess any safety risks, and identify how they will be mitigated
monarch butterfly icon Create contingency plans to address potential issues such as weather changes, unexpected costs, and rescheduling.
monarch butterfly icon Identify and confirm any presenters/entertainers/facilitators.

PHASE TWO: PLANNING

monarch butterfly icon Build your activities using our resources, and procure the supplies.
monarch butterfly icon Continue marketing your event through social media, word of mouth, posters, etc.
monarch butterfly icon If you haven’t already done so, book your venue and any other resources you may need.
monarch butterfly icon Join the national celebration by logging your event HERE.

PHASE THREE: THE BIG DAY!

monarch butterfly icon Direct the setup of on-site activities.
monarch butterfly icon Welcome guests and help guide them to activities.
monarch butterfly icon Take photos!
monarch butterfly icon ENJOY!

PHASE FOUR: WRAP-UP

monarch butterfly icon Share your photos from the event on social media. Tag us: #monarchnationca and #FeelTheFlutter.
monarch butterfly icon Consider sending thank you notes and acknowledgement letters to everyone who helped you pull this off!

PLANNING A VIRTUAL EVENT

This year, many of us are discovering how to use online tools to connect with others. Applying these new skills to plan an online event can be a great experience

Even if this is your first time, we have some tips that can help to guide you through the process.

PHASE ONE: DESIGN

monarch butterfly icon Confirm the date and time: The national Flight of the Monarch event is being held on August 22, 2020. This date is recommended for your event too. However, if this date conflicts with other local events or significant celebrations, you may want to shift to another date.
monarch butterfly icon

Select an online platform for your event. Choose a platform that you feel comfortable with, and that your target audience will be able to access. Here are a few suggestions:

  • Facebook Live: Easy to access, free — allows you to tap into your existing network if you are a Facebook user; allows you to save and post your video after the event, and to collect detailed metrics. A Facebook Live event can be up to 90 minutes long.
  • Instagram Live: Easy to access, free — allows you to tap into your existing network if you are an Instagram user; video is only available for 24 hours after the event. An Instagram Live event can be up to one hour long.
  • Zoom: Easy to access, free or low cost — has the capability for participants to interact with each other visually as well as in the chat box.
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Plan the content for your event. You may want to include:

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Consider and plan for any costs you may incur. Examples:

  • Your chosen platform software
  • Craft materials, if you choose to provide to participants (plus mailing/delivery costs)
  • Speaker/entertainer fees
  • Advertising (e.g. Facebook or Google Ads)
monarch butterfly icon Recruit help! You may want assistance in planning the event, securing additional resources, and to help you on the day of the event. TIP: When hosting an online event, it’s helpful to have some tech support and/or a second presenter to monitor participant questions/problems in the chat box.
monarch butterfly icon Brand your event: Use our Flight of the Monarch resources to help. You may want to use social media, make posters, or perhaps even build a website. Our resources will help you do that.
monarch butterfly icon Identify and confirm any presenters/entertainers/facilitators.

 

PHASE TWO: PLANNING

monarch butterfly icon Publicize your event: You can use your social media channel(s), send an email blast, or consider buying Facebook or Google Ads.
monarch butterfly icon Build your activities using our resources. Procure the supplies if you plan to distribute to participants ahead of time.
monarch butterfly icon Test out your event platform: Gather all of your presenters/facilitators and do a “dry run” to iron out any glitches.
monarch butterfly icon Join the national celebration by logging your event HERE.

PHASE THREE: THE BIG EVENT!

monarch butterfly icon Check in to your online platform ahead of time and make sure everything is working.
monarch butterfly icon Work with your team to deliver content as smoothly as possible — aim to start on time, regardless of who is logged on.
monarch butterfly icon Keep an eye on the chat, and respond to questions if possible.
monarch butterfly icon ENJOY!

PHASE FOUR: WRAP-UP

monarch butterfly icon Post the video recording of your event and/or any photos to your favourite social media channel — and make sure you tag us: #FeelTheFlutter and #monarchnationca.
monarch butterfly icon Consider sending thank you notes and acknowledgement letters to everyone who helped you pull this off!

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